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Launchpad Series: How to Negotiate Land Deals Like a Pro (Without Feeling Salesy)

Writer's picture: Kendall LeJeuneKendall LeJeune

OnlyLandFans Podcast Ep. 105



You’ve made it this far—you found a landowner who’s willing to sell. You can see the deal coming together… and then it hits you:

  • What if I say the wrong thing and lose the deal?

  • What if they push back on my offer?

  • I hate negotiating—I don’t want to sound like a pushy salesperson.


At this point, a lot of people either freeze up or start rambling their way into a bad deal. But here’s the truth: You don’t need slick sales tactics to negotiate land deals successfully.


What you do need? A simple, structured approach that makes both you and the seller feel comfortable.


In this episode of The OnlyLandFans Launchpad Series, we’re breaking down the 2-Call Close—a negotiation system that eliminates awkward conversations, keeps sellers engaged, and helps you lock in profitable deals without feeling like you’re tricking anyone.


Let’s get into it.


Why the 2-Call Close Works


Most beginners make the same mistake when negotiating: They try to do everything in one call.


When you rush the deal, two things happen:


1️⃣ You don’t get enough information to make a strong offer.

2️⃣ The seller feels pressured and gets defensive.


Instead of winging it in one rushed conversation, use the 2-Call Close system:


📌 Call 1: Gather information & build rapport (NO offer yet)

📌 Call 2: Present the offer & handle objections


This method keeps sellers comfortable, gets you better deals, and increases your closing rate.


Now, let’s break it down step by step.


Step 1: The First Call – Gather Info & Qualify the Seller 📞

Your only job in this call is to ask questions and listen. No selling. No pressure. Just understanding the seller’s situation.


What to cover in Call 1:

Verify ownership – “Hi [Seller’s Name], I’m reaching out about your property at [Property Address]. Do you have a few minutes?”

Ask about their situation – “How did you come into owning the property?”

Find out their motivation – “Why are you considering selling?”

Determine their timeline – “If I can get you an offer that makes sense, would you be able to close within 30 days?”


🚀 Pro Tip: The more the seller talks, the more leverage you have in Call 2. People will often reveal their real reason for selling if you just let them talk.


📌 Example: A seller says they inherited the land years ago but never used it. That tells you they’re not emotionally attached and may be open to selling quickly.


Step 2: The Second Call – Presenting the Offer & Handling Objections 💰


Now that you know their situation, it’s time to make your offer—but without pressure.

How to structure Call 2:


Ask due diligence questions – “How much of the lot is covered in trees?”

Present a price range – “For a lot like yours, we typically pay between $X and $Y.”

Use silence to your advantage – After stating your offer, say nothing. Let the seller respond first.


🚀 Pro Tip: If the seller pushes back, ask:

👉 “Are you only looking for full market value on this?”


If they say yes, suggest listing it on the MLS instead. This makes them rethink their price expectations.


📌 Example: A seller wants $30K, but your offer is $20K. Instead of arguing, you say, “I totally get it. If I may ask, have you listed it on the market before?” That simple question helps reset their expectations.


Step 3: Get the Contract Signed (While on the Phone) 📝

Never let a seller tell you, “Let me think about it.” That’s how deals disappear.

Instead, walk them through the contract in real-time.


How to close the deal on the call:

Send the contract while on the phone – “Okay, I just sent it over. Can you check your inbox?”

Walk them through it – “This section outlines that we cover closing costs, and you’ll get paid at closing…”

Ask for the signature – “If everything looks good, go ahead and click the button to sign. I’ll stay on the phone to make sure it goes through.”


🚀 Pro Tip: Sellers hesitate when they’re unsure about something. Walking them through the contract removes fear and speeds up the process.


📌 Example: A seller was hesitant to sign because they weren’t sure about closing costs. By staying on the call and explaining that you cover all fees, they signed immediately.


Final Thought: Negotiation is Just a Conversation


If negotiating makes you nervous, it’s because you’re thinking about it as a battle. But it’s not.


Sellers don’t want to fight. They want a simple, hassle-free way to sell their land. Your job is to show them that you’re that solution.


You don’t need:

❌ High-pressure sales tactics

❌ A pushy closing script

❌ Years of real estate experience


You just need:

✔️ A structured approach (2-Call Close)

✔️ The right questions to uncover motivation

✔️ The confidence to make an offer and guide the seller


What’s Next?

You’ve got a deal under contract—now, how do you find a buyer and sell it quickly?


In the next episode, we’ll cover:

📌 Where to find motivated buyers

📌 How to list your land in the right places

📌 The simple strategy that helps land sell faster


Want to make sure you don’t miss it?

Join the OnlyLandFans Facebook Group for exclusive strategies & community support → OnlyLandFansGroup.com

Subscribe to the Podcast for more episodes, insights, and success stories

Share This Post—because let’s be real, someone you know needs this info too.


🎤 See you in the next episode! Until then—Stay Dirty. 💪


 

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